What is Mascot logo?
Mascot – A person or thing that is supposed to bring good luck, especially one linked to a particular organization or event logo. A logo is a graphic mark, emblem, or symbol commonly used by commercial enterprises, organizations and even individuals to aid and promote instant public recognition.
What is the difference between a mascot and a logo-
Mascot:- a person or thing that is supposed to bring good luck, especially one linked to a particular organization or event.
Logo:- A logo is a graphic mark, emblem, or symbol commonly used by commercial enterprises, organizations and even individuals to aid and promote instant public recognition.
It was originally sporting organizations that first thought of using animals as a form of mascot to bring entertainment and excitement for their spectators. Before mascots were fictional icons or people in suits, animals were mostly used in order to bring a somewhat different feel to the game and to strike fear upon the rivalry teams.
As the new era was changing and time went on, mascots evolved from predatory animals to two-dimensional fantasy mascots, to finally what we know today, three-dimensional mascots. The event that prompted these changes was the invention of the Muppets in the late 1960s. The puppets offered something different from what everyone was used to. It allowed people to not only have visual enjoyment but also interact physically with the mascots.
Marketers quickly realized the great potential in three-dimensional mascots and took on board the Muppet-like idea. This change encouraged other companies to start creating their own mascots, resulting in mascots being a necessity amongst not only the sporting industry but for other organizations
Many sports teams in the United States (U.S.) have official mascots, sometimes enacted by costumed humans or even live animals. One of the earliest was a taxidermy mount for the Chicago Cubs, in 1908, and later a live animal used in 1916 by the same team. They abandoned the concept shortly thereafter and remained without an official “cub” until 2014 when they introduced a version that was a person wearing a costume.
In the United Kingdom, some teams have young fans become “mascots”. These representatives sometimes have medical issues, and the appearance is a wish grant, the winner of a contest, or under other circumstances. Unlike the anonymous performers of costumed characters, however, their actions can be associated with the club later on. Mascots also include older people such as Mr England, who are invited by national sports associations to be mascots for the representative teams.
Mascots or advertising characters are very common in the corporate world. Recognizable mascots include Chester Cheetah, Keebler Elf, the Fruit of the Loom Guys, Mickey Mouse, Pizza Pizza Guy for Little Caesars, Rocky the Elf, the Coca-Cola Bear, the NBC Peacock, and the NRA’s Eddie Eagle. These characters are typically known without even having to refer to the company or brand. This is an example of corporate branding, and soft selling a company. Mascots are able to act as brand ambassadors where advertising is not allowed. For example, many corporate mascots can attend non-profit events, or sports and promote their brand while entertaining the crowd. Some mascots are simply cartoons or virtual mascots, others are characters in commercials, and others are actually created as costumes and will appear in person in front of the public at tradeshows or events.
Most American schools have a mascot. High schools, colleges, and even middle and elementary schools typically have mascots. Most of them have their mascot created as a costume, and use this costume at sports or social events. Examples of School mascots include UNC‘s Rameses the Ram, the University of Kansas‘ Big Jay and Baby Jay, University of Tennessee at Chattanooga‘s Scrappy the Mocking Bird, Western Michigan‘s Buster the Bronco, Temple‘s Hooter the Owl, Villanova‘s Will D. Cat the Wildcat, MIT‘s Tim the Beaver, Boston University‘s Rhett the Boston Terrier, and St. Joe‘s “The Hawk”.
International mascots – Olympics and World Expositions
The mascots that are used for the Summer and Winter Olympic games are fictional characters, typically a human figure or an animal native to the country to which is holding that year’s Olympic Games. The mascots are used to entice an audience and bring joy and excitement to the Olympics festivities.
Sam and Seymore D. Fair from 1984 are examples of some of the first mascots used in the Summer Olympic Games and the Louisiana World Exposition, respectively. Dating from 1968, the city which holds the Olympic games every two years has the job of designing a mascot that corresponds with the culture of the country and is an iconic symbol to that of the nation’s values. Recent Winter/Summer Olympic games mascots include Miga, Quatchi, Mukmuk (Vancouver, 2010), Wenlock and Mandeville (London, 2012), Bely Mishka, Snow Leopard, Zaika (Sochi, 2014) and Vinicius and Tom (Rio, 2016) have all gone on to become iconic symbols in their respective countries.
How to design a mascot?
A mascot is essentially a well-designed cartoon character with the strong connection to the company it represents. The following elaborates on qualities of a good mascot – things to aim for.
- Connection to company profession and values. The simplest thing is to have a character do the job the company is best known for. Then give the mascot personality, style and way of doing things that reflect the best things the company stands for. Colour palette-connection would help as well.
- Background story. Giving a mascot a story makes all future decisions easier as we know WHO he/she/it is. Personal goals and story give mascot things to do, provides material for campaigns and overall offers mascot some believability.
- Appeal. A live-action actor has charisma, animated character has appeal. With people, charisma means a lot more than just ‘cute’ or ‘handsome’, and so it is with cartoon characters, too. Their appeal stands for simplicity, pleasing design and charm/magnetism. Why these give appeal? Simple is both easier to read and communicates better than complex. Pleasing design means good forms and it doesn’t always mean they are pretty, more like well drawn and stylised. What visual style is effective varies from character to character, but one overall solid trick is an exaggeration in dimensions and characteristics. Finally, we have the charm or personal magnetism; It is, in my opinion, the ability to communicate with emotion (usually something positive).
- Style for the target audience. Cute mascots attract the female and young children audience. Cool (and sexy) is a bigger hit with males. A consideration here should, of course, be about your company image, what represents it better?
- Props and accessories add to the design and are way to say more about the mascot.
Above points are about design, but note that your character doesn’t become a mascot without Active and Consistent use. Company mascot has to be out there to become known. Use it in all suitable mediums, but be consistent – don’t let the tool or the campaign define who your mascot is. An example of what not to do: A company uses a random mascot with no personality, have no story to go with it and tend to change the mascot a lot between campaigns. Then mascot serves mainly as eye-candy – it may help the campaigns stand out from others, but really this is the least you can do with a mascot.
There you have my take on the subject in brief. I may get back on the subject later (especially if requested). What would you add to the list? It is hardly complete. Have you got a story to share about a mascot success or failure?